Spatial Characteristics of Outdoor Advertising Campaigns in Northern Kyoto, Japan
نویسندگان
چکیده
منابع مشابه
Forecasting Online Advertising Campaigns in the Wild
Online advertising is a high and a constantly growing business with an elaborate complexity. An important position is occupied by intermediaries, such as ad networks, marketing agencies and companies specialized in delivering software for managing and displaying advertising campaigns. Efficient use of advertising budgets and maximizing profits from ad impressions are the common goal of all play...
متن کاملDynamic Optimization of Mobile Push Advertising Campaigns
Authors are encouraged to submit new papers to INFORMS journals by means of a style file template, which includes the journal title. However, use of a template does not certify that the paper has been accepted for publication in the named journal. INFORMS journal templates are for the exclusive purpose of submitting to an INFORMS journal and should not be used to distribute the papers in print ...
متن کاملSocio-economic differences in outdoor food advertising in a city in Northern England.
OBJECTIVE To explore differences in the prevalence of outdoor food advertising, and the type and nutritional content of advertised foods, according to an area-based marker of socio-economic position (SEP) in a city in Northern England. DESIGN All outdoor advertisements in the city were identified during October-December 2009, their size (in m2) estimated and their location determined using a ...
متن کاملDynamic Optimization of Mobile Push Advertising Campaigns
Authors are encouraged to submit new papers to INFORMS journals by means of a style file template, which includes the journal title. However, use of a template does not certify that the paper has been accepted for publication in the named journal. INFORMS journal templates are for the exclusive purpose of submitting to an INFORMS journal and should not be used to distribute the papers in print ...
متن کاملAwareness of outdoor advertising in Hong Kong
An intercept survey using quota sampling design investigated awareness of eight outdoor advertisements among 332 Hong Kong pedestrians aged 15 and above. Awareness of outdoor posters ranged from 19 percent to 50 percent, with an average of 35 percent. Advertising awareness did not differ by sex, age, or educational level. The message response involvement theory was adopted as the theoretical fr...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Geographical Review of Japan
سال: 2008
ISSN: 1347-9555,2185-1727
DOI: 10.4157/grj.81.215